![]() ![]() Sharing her love for food and culture in a way that resonates with her customers.How Dad’s Special Spice Mix uses TikTok for businessīusiness founder Priya Sharma invests in high-quality video production and applies a considered, curated approach to her digital marketing to help her attract new customers. And by leveraging the power of TikTok, the business is selling its spice mix like wildfire. The food eCommerce website Dad’s Special Spice Mix sells a versatile spice mix that’s perfect for adding to a range of dishes. By providing a platform for Sticky to share their behind-the-scenes candy-making process, TikTok also helps the business build trust and engagement.Ĭreate quality video content like Dad’s Special Spice Mix Sticky also include links to their Facebook business page and other social media accounts. The Sticky TikTok page connects customers to their eCommerce webstore to help launch sales journeys from the platform. How TikTok creates sales leads for Sticky It's paying off too, as one of their candy-cutting videos has received over 58 million views. This unique content allows customers to connect with the business in a memorable way. Some of Sticky's most popular TikTok videos show their staff members competing to see who can cut the candy the fastest. ![]() TikTok ideas that have received high engagement for Sticky Using comedy to promote their products.Posting videos of their candy-making process so that customers can experience what it’s like in their candy store, even from afar.Speaking to their customers in a clear, well-defined tone of voice that reflects the brand’s self-proclaimed identity as the “world’s most bogan candy-makers”.Taking requests for new lolly designs via TikTok.Interacting with followers regularly and answering customer enquiries online. ![]() Sticky’s passionate, consistent approach to social media marketing continues to help their TikTok following grow. Owned by partners David King and Rachel Turner, the family-run business makes lollies for every occasion and uses TikTok to share the candy-making process with their customers online. Sticky is a candy company based in The Rocks, Sydney, that uses traditional techniques transformed for a modern market. Take your customers behind the scenes on TikTok like Sticky The brand’s TikTok account also links to its eCommerce webstore. ![]() TikTok also allows the business to share sizing and styling tips, helping to create more of an in-store experience online. How TikTok creates sales leads for Swim by EllyĬustomers can contact Swim by Elly on TikTok with their questions before they buy. This reflects the level of engagement you can potentially achieve when connecting with customers on TikTok. A video demonstrating how to get in and out of the businesses most popular style of bathers, for example, generated 1.9 million views alone. Some of Swim by Elly’s most popular TikTok videos were created in response to customer questions. TikTok ideas that have received high engagement for Swim by Elly’s Curating TikTok content to reflect her brand’s personality, based on her customers’ needs and interests.Posting new content regularly, sometimes multiple times a day, and actively engaging with customers who post comments on her clips.Designing products based on requests made by TikTok followers.Speaking directly to customers to learn more about them and their purchasing patterns.How Swim by Elly uses TikTok for businessĮllie uses a combination of inexpensive techniques to grow her TikTok following. She uses TikTok to showcase her fun, eco-friendly swimwear and to engage with customers online. Founder Ellie Wynhoven started the label to combat fashion waste and champion body positivity. Swim by Elly is a sustainable handmade swimwear brand based in Geelong, Victoria. Talk to your customers on TikTok like Swim by Elly Not sure where to start? Here’s four TikTok ideas to try based on the success stories of Australian businesses using the platform to reach audiences online. Add TikTok to your social media marketing strategy, and you can gain hundreds of thousands of followers overnight if your videos go viral. As the most downloaded mobile entertainment app in the country in 2022, the platform has 7.38 million Australian users. Since launching in 2016, TikTok has become a social media giant. TikTok is a video-sharing app that allows individuals and businesses to create and share short-form videos on any topic. ![]()
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